Capsule N Pure
A wellness lifestyle and organic cotton clothing brand for the generation that's doing it differently from the start. Living with intention in your body, your emotions, and your environment. Start with what you feel.
Art direction, photography, and creative concept by Anne Vandycke, founder of Capsule N Pure. Shot in New York.
Capsule N Pure
The shoot was built around three visual concepts: transparent balloons against an off-white background for lightness and freedom, a skateboard for movement and authenticity, and caution tape because the world is always telling you to stop. Capsule N Pure says start.
Capsule N Pure was conceived, created, directed, and photographed by Anne Vandycke from brand identity and creative concept to art direction and photography.
Deliverables: brand identity, art direction, photography, campaign direction.
Photography and creative direction by Anne Vandycke, founder of Capsule N Pure. Shot in New York.
